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Meet the Smart 1 Marketing Team

EXECUTIVE TEAM

Todd Swickard

Todd Swickard

CEO - Co-Founder

Todd likes trolling deal sites, being a holiday light architect, a fine bourbon, testing new gadgets, and a good vacation.

Being a high-performing Executive with 17 years of Online experience, Todd took his knowledge in 2009 and founded Smart 1 Marketing with Sara Cordle. His in-depth knowledge of all media aspects include; specializing in Online and Social Media strategic operations at all levels. He demonstrates proficiency in budgeting and program management, sales, staffing, training and development, and strategic growth.  Todd’s experience in the digital realm has spanned from small businesses to Fortune 500 Companies.

Todd was one of the first 100 Google Adwords certified professionals.  He is a serial entrepreneur and accomplished public speaker. His passion is creating a holistic approach for marketing – combining common sense, budget, data, offline marketing, and online marketing into a powerful tool for his clients.

Sara Cordle

Sara Cordle

COO - Co-Founder

Sara enjoys warm weather vacations, experimenting with new food recipes, and gardening. Her biggest passion is cheering on her boys at their soccer games and gymnastics meets.

Driven by her entrepreneurial spirit, Sara founded Smart 1 Marketing with Todd Swickard in 2009. As COO she maintains proactive leadership over daily operations to ensure quality, ontime delivery of all services, as well as proficiently establishing operational processes and process improvement through strategic planning and resource allocation. Working diligently to ensure quality control of all company output, she oversees all business policies and accounting practices, directs and administers all financial plans, supports and advises the CEO in decision making and establishes and monitors performance reporting systems. She is a talented, results producing professional with over 10 years of operational and administration experience with a proven record of accomplishment in support of business goals and objectives.

Dave Patterson

Dave Patterson

VP of Business Development

Dave is a serial gravity lover and self professed digital junkie.  Outside of work, he enjoys sunshine, whiskey & boating at the lake with his friends and family…not necessarily in that order!

Dave has been a sales Leader for over 16 years, almost 10 of those in digital with annual sales of 2.6 million, he is dedicated to understanding a clients digital needs and working with them as a partner to define clear and strategic plans for success. Dave became part of the Smart 1 Marketing Team in August 2015.  As Vice President of New Business Development, he leads a group that works with all channel and direct sales clients aligning our products with their digital and traditional requirements.

TEAM MEMBERS THAT MAKE MAGIC HAPPEN!

Lori Lutz

Lori Lutz

Director of Advertising Operations

Lori needs sunshine and loves a minimalist lifestyle on beach vacations … two Nalgene’s in hand, one with water the other with an umbrella.

Lori joined Smart 1 Marketing in September 2015 as Director of Advertising Operations and is responsible for managing and developing relationships and workflow with partners, as well as overseeing ad serving platforms and operational management tools for the entire company. She also is an active digital guru with experience managing, analyzing and executing digital ad campaigns for an array of clients from start-ups and small businesses, to midsized and large established companies throughout the United States. Her background includes advertising operations work spanning over eleven years from one of Columbus’ largest media companies.

Michelle Savoldi

Michelle Savoldi

Social Media Expert

If she could make one wish, it would be to drink red wine in a piazza in Italy, and of course she’d Instagram, Tweet and Facebook post all about it. #Italy #Piazza #Wine
Michele began her career in PR and marketing at a radio station more than 20 years ago. Since then, her experience has included work at an ad agency, corporate communications, and nonprofit organizations. Over the years social media marketing has become an important vehicle to include in marketing goals for overall success. Partnering with Smart 1 Marketing, Michele handles social strategy, social content, social advertising and social consultation for many clients.

Traci Thompson

Traci Thompson

Digital Marketing Support Specialist

Traci enjoys working on home improvements and being outside in the sun.

With over 10 years of client support. Traci join Smart 1 Marketing in August of 2015 filled with skills for sales, as well as marketing and advertising. She assists the team with tasks from advertising reporting, media buying, website development and CRM. Being very organized Traci keeps the team on track.

 Emily Drumm

Emily Drumm

Digital Marketing Strategist

If you want to know the latest food trend or funky recipe, Emily is your gal! She spends her free time testing new recipes in her kitchen with her husband. When she’s not cooking, she’s out playing with her adorable dogs, Penny & Stella.

Emily joins our team with several years’ knowledge and experience in digital advertising. Prior to joining Smart 1 Marketing, she worked in Ad Operations with one of Columbus’ largest media companies. The stealth in which she moves around our clients campaigns is a feat to behold. With numerous digital marketing certifications to her name, solving the most intricate client opportunity is where Emily is at her best. When you have a challenge, Emily’s answer is always “Accepted!”

Stacy Hitts

Stacy Hitts

Digital Marketing Strategist

Stacy firmly believes that there aren’t many things better than a day at the park!  Especially when she is kicking around a soccer ball with her husband and little boy.  She also enjoys singing silly songs and saying bedtime prayers.
With over 9 years in digital media experience, Stacy joined Smart 1 Marketing in September 2015 as a Digital Advertising Strategist. Combining her creative skills and attention to detail, she takes the initiative in creating ideas and opportunities for client advertising campaigns and sponsorships.

Angela McAdams

Angela McAdams

Digital Marketing Strategist

Shout OH and Angela will answer with an IO.

For two years Angela has been the Campaign Support and Reporting Specialist at Smart 1 Marketing, as well as a student at The Ohio State University. Angela examines current trends and marketing conditions then prepares reports describing the potential sales for our clients. Having strong attention to detail not to mention good math skills Angela sorts and organizes important information daily.

Michael Hawkins

Michael Hawkins

Digital Marketing Strategist

Michael is a cooking and gardening enthusiast, with interests in history and literary fiction.

Michael has six years experience in digital advertising, primarily ad trafficking and client support, utilizing a number of different platforms. Previously, he spent over 10 years as a university administrator and academic on several campuses across the country.

George Roberts

George Roberts

VP of Data Engineering

George is a nerd.

A title a lifetime in the making, it’s a moniker he welcomes.

Promptly after earning his accounting degree from the University of Connecticut, George quickly found a different passion; programming. (How passionate can you be about accounting, anyway?)

A self-taught web developer with nearly 20 years of experience, George remembers when being a success online involved having a “killer mascot” (sock puppets? really?).

George joined Smart 1 Marketing in November 2016 after running his own web agency in Connecticut since 2002. George is tasked with “connecting the dots” for the Smart 1’s and our clients, distilling down the mountains of data at our fingertips into functional, usable tools. He’s also hard at work writing the code that will help bring new Smart 1 products to market.

George lives in Connecticut with his wife Kelly and their 3 children. He is kept busy coaching little league, cooking, tending to his organic garden, and raising/browbeating the next generation of coders.

 

Quanishia Gibson

Quanishia Gibson

Digital Campaign Coordinator

Quanishia enjoys photography, writing and trying new foods in her spare time. She is a graduate of The University of Toledo. (Go Rockets!)

Being Digital Campaign Coordinator since November 2014, Quanishia has experience and training in digital media marketing, editing and a host of skills in technological platforms and creative content. With a background in Visual Communications and Marketing, she enjoys hands on work in the digital realm and strategically working on projects that involve visual tasks.

David Nguyen

David Nguyen

Web Design and Development Project Manager

David is an enthusiastic cook and whiskey aficionado.  In his free time he enjoys charcoal illustration.  He’s currently teaching himself to turn doorknobs with the power of his mind.

Joining Smart 1 Marketing in June 2014, David is our Website production manager.   Assessing and synthesizing client needs and culture, he oversees all aspects of website construction from initial graphic design to development and build out.  He is also extremely cranky.

Troy Goebelt

Troy Goebelt

Digital Marketing Specialist

If you need a ticket for any major sporting event around the word, Troy is your guy.

Troy started with Smart 1 Marketing in August 2015. As Digital Marketing Specialist his responsibilities are to work with clients on website strategy, analytics, and successful digital marketing strategies to include display, mobile, video, search and web. Being a successful business owner, Troy knows first-hand the importance of digital marketing strategy.

Jarret Wilson

Jarret Wilson

Junior Graphic Designer / Production Artist

Jarret’s interests in his free time span from agricultural arts to giving back to his community as a female self-defense trainer. He has an entrepreneurial spirit that drives him in everything he does. If you have the opportunity to speak with Jarret, please ask him for his BBQ Cornflakes recipe.

Joining the Smart 1 Marketing team as a graphic design intern in September of 2015, Jarret made an immediate impression on the team with his graphic design ability. By February 2016 he accepted a full time position within the Design Department. He continues to stay abreast of current and upcoming technology product capabilities that will drive Smart 1 Marketing into the future of creative.

Celina Meyers

Celina Meyers

Lead Graphic Designer

Celina is a fitness enthusiast and nature lover, with a passion for typography and design.

Joining Smart 1 Marketing in May 2013, Celina leads the creative direction as graphic designer. Specializing in digital design, she works hard to deliver exceptional web design and rich media solutions by applying in-depth measures to ensure brand loyalty and excel the campaign forward. Celina also has experience in print design, branding and logo design, hand-lettering, and typography.

Amber Ricart

Amber Ricart

Marketing Strategy Specialist

Amber loves cycling and spending time with her famous dog Harvey.

Amber joined Smart 1 Marketing in September 2015 bringing with her 4 years of marketing sales experience. As Marketing Strategy Specialist, Amber’s clients are her top priority. By spending time understanding their needs, she is able to devise a well thought out marketing strategy to help them grow their business and achieve their goals.

Harvey

Harvey

The Dog that won't go away

Harvey enjoys sitting in the car and riding with Amber.   Checking everyone’s trash can at the office for food.

It’s Harvey – the half human dog.

John Koenig

John Koenig

Online Services Director

John enjoys spending his free time deep sea diving for his cell phone on his annual trips to Key West, Florida. As a die-hard Ohio State Buckeye and NY Giants fan, football isn’t just a fan sport to John, it’s a way of life.

John’s IT career began back in 1997 as internet tech support with Teleperformance. John continued his career as the trusted IT Director for a growing startup prior to his joining the Smart 1 Marketing team. He has been an irreplaceable asset to Smart 1 Marketing since their humble beginning in 2009. John is the go-to for all things web related. Trust us – this man has seen things……………

Phil Wainer

Phil Wainer

Website Development Support Specialist

Philip was born in a tiny shack without running water or electricity in a small town outside of Toledo, Ohio on a stormy night back in May of 1973. From those (over-exaggerated) humble beginnings, Phil would like everyone to know that he enjoys sarcasm, photography, hockey, Ohio State Football, and travelling with his son, Logan.

Philip’s role at Smart 1 Marketing began in 2012 as a website support intern. He became a full time asset in the spring of 2013. He has earned certifications in website development for WordPress and Shopify platforms. He is responsible for coding and modifying our client’s websites. He takes personal pride in creating attractive and functional websites that ensures a great user experience. (And that’s not sarcasm!)