Shopify Ecommerce Features
Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out.
Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.
Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.
Add multiple images for your products, so you can show off your product from all angles.
SEO product tags
Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.
Customers can order and download your digital products right from your online store.
Import or export your products using CSV files, or one of Shopify’s importer/exporter apps.
There’s no limit to the number or type of products you can sell in your online store.
Secure shopping cart
All credit card and transaction information is protected by the same level of security used by banks: a 256-bit SSL certificate.
Accept credit cards with Shopify
You can accept Visa, MasterCard, Discover, and American Express the minute you launch your shop. You’ll get a low credit card rate and no hidden fees.
70 payment gateways
From bitcoin to PayPal to iDEAL, Shopify integrates with over 70 external payment gateways from around the world.
Offer free shipping
Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.
Your online store checkout comes in 50+ languages, and you can always translate your store’s theme to suit your needs.
Automatic carrier shipping rates
Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.
Abandoned checkout recovery
Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase.
Flexible shipping rates
Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.
Based on your location, Shopify will automatically handle major country and state tax rates.
You’ll never be charged based on the number of visitors or traffic to your store.
All your business information, including products, customers, orders, and inventory, is backed up in our secure data centers every day.
Level-1 PCI compliant
Shopify is level-1 PCI compliant, so you don’t need to worry about the security of your customers’ credit card data.
Your online store includes a 256-bit SSL certificate to keep your customers’ information and business data secure.
All Shopify updates are automatic, so you’ll receive the latest features immediately, without any hassle.
99.94% uptime and 24/7 monitoring
No need to worry about downtime with Shopify, we work around the clock to make sure your website is always online.
Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.
Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.
Categorize and export customer lists based on location, purchase history, and more.
Connect to fulfillment solutions such as Amazon, Webgistix, and Shipwire, or set up a custom fulfillment solution.
Fulfill one or multiple orders with just one click, making your daily order management a breeze.
Refund some or all of an order to the payment method used. Your inventory is updated automatically.
Manage on the go
Use Shopify Mobile on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.
Customize your automated store emails with the design and language you want.
An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.
Analyze and gain insight into your store’s growth. See which products are selling — and which ones aren’t.
Reports can be exported for further analysis in your favourite spreadsheet tool, or can be sent to your bookkeeper or accountant.
Google Analytics works with your online store, so you can track sales, visits, and referrals.
See where your visitors come from, and how they found your online store.
Marketing & SEO
Search engine optimized
Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.
Your sitemap.xml is automatically generated with your products, webpages, and blog posts.
Discount codes and coupons
Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.
Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.
Social media integration
All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.
Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.
Notify your customers of upcoming sales or new products with the MailChimp email marketing app. (additional charge)
Find commonly asked questions, user guides, and tutorials in the Shopify Manual.
Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.
Get involved in our community discussion forums and take part in conversations about marketing, accounting, and more.
Everything you need to know about selling online. You’ll find ebooks, video series, webinars, and much more.