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Shopify Ecommerce Features

 

Inventory management

Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out.

Product variations

Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.

Product organization

Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.

Multiple images

Add multiple images for your products, so you can show off your product from all angles.

SEO product tags

Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.

Digital products

Customers can order and download your digital products right from your online store.

Import/Export

Import or export your products using CSV files, or one of Shopify’s importer/exporter apps.

Unlimited products

There’s no limit to the number or type of products you can sell in your online store.

Secure shopping cart

All credit card and transaction information is protected by the same level of security used by banks: a 256-bit SSL certificate.

Accept credit cards with Shopify

You can accept Visa, MasterCard, Discover, and American Express the minute you launch your shop. You’ll get a low credit card rate and no hidden fees.

70 payment gateways

From bitcoin to PayPal to iDEAL, Shopify integrates with over 70 external payment gateways from around the world.

Offer free shipping

Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.

Multiple languages

Your online store checkout comes in 50+ languages, and you can always translate your store’s theme to suit your needs.

Automatic carrier shipping rates

Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.

Abandoned checkout recovery

Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase.

Flexible shipping rates

Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.

Automatic taxes

Based on your location, Shopify will automatically handle major country and state tax rates.

Unlimited bandwidth

You’ll never be charged based on the number of visitors or traffic to your store.

Daily backups

All your business information, including products, customers, orders, and inventory, is backed up in our secure data centers every day.

Level-1 PCI compliant

Shopify is level-1 PCI compliant, so you don’t need to worry about the security of your customers’ credit card data.

SSL certificate

Your online store includes a 256-bit SSL certificate to keep your customers’ information and business data secure.

Instant upgrades

All Shopify updates are automatic, so you’ll receive the latest features immediately, without any hassle.

99.94% uptime and 24/7 monitoring

No need to worry about downtime with Shopify, we work around the clock to make sure your website is always online.

Customer profiles

Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.

Customer accounts

Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.

Customer groups

Categorize and export customer lists based on location, purchase history, and more.

Fulfillment centers

Connect to fulfillment solutions such as Amazon, Webgistix, and Shipwire, or set up a custom fulfillment solution.

Order fulfillment

Fulfill one or multiple orders with just one click, making your daily order management a breeze.

Refunds

Refund some or all of an order to the payment method used. Your inventory is updated automatically.

Manage on the go

Use Shopify Mobile on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.

Email templates

Customize your automated store emails with the design and language you want.

Dashboard

An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.

Product reports

Analyze and gain insight into your store’s growth. See which products are selling — and which ones aren’t.

Export reports

Reports can be exported for further analysis in your favourite spreadsheet tool, or can be sent to your bookkeeper or accountant.

Google Analytics

Google Analytics works with your online store, so you can track sales, visits, and referrals.

Traffic/Referral reports

See where your visitors come from, and how they found your online store.

Search engine optimized

Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.

Generated sitemap.xml

Your sitemap.xml is automatically generated with your products, webpages, and blog posts.

Discount codes and coupons

Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.

Gift cards

Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.

Social media integration

All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.

Product reviews

Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.

Email marketing

Notify your customers of upcoming sales or new products with the MailChimp email marketing app. (additional charge)

Knowledge base

Find commonly asked questions, user guides, and tutorials in the Shopify Manual.

Shopify Experts

Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.

Discussion forums

Get involved in our community discussion forums and take part in conversations about marketing, accounting, and more.

Ecommerce University

Everything you need to know about selling online. You’ll find ebooks, video series, webinars, and much more.