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Stay Smart: Changes to Google Ads

Google Ads are an important function of your company’s presence online- you know that. But there are several facets of the program that you need to understand, including changes that are being made to the platform. You may have noticed or heard about some specific...

No Coding Required: A Powerful Website Builder

It's been almost nine months since we launched a powerful new tool giving anyone the ability to create striking websites in minutes with no coding required. Smart 1 Sites uses a unique drag and drop interface, making it fast, simple and affordable to create a great...

Video in 2018: What You Should Know Before You Use It

If you're not using video as part of your digital marketing strategy, you should be. And Smart 1 is here to help you understand why. We'll even help you create it at a very reasonable cost. So what do you need to know that you might not about using video? A square...

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers...

Todd’s Take: Where Are The Ads?

Google had already done this, and really what it means is that text ads will only show up in the main body of the page. You'll see them at the top and bottom. The changes started in late March in the United States and Bing will test the changes in international...

Facebook announces new dating feature and Match is getting clobbered

Facebook is launching a dating feature, CEO Mark Zuckerberg announced during the keynote address at Facebook's annual F8 developer conference Tuesday. "This is going to be for building real, long-term relationships — not just hook-ups," Zuckerberg said. The opt-in...

2018 LSA Conference

Our annual “flagship” event will be held in Chicago, April 30 - May 2 at the Loews Chicago Hotel. The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can...

Small Companies Turning to Digital Marketing

Digital marketing is no longer just for big businesses. Small businesses like grocery stores, bakeries and CPAs are discovering the value of digital marketing, and they are seeking help from specialists in the field, especially startups. Small companies may have many...