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Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers...

Todd’s Take: Where Are The Ads?

Google had already done this, and really what it means is that text ads will only show up in the main body of the page. You'll see them at the top and bottom. The changes started in late March in the United States and Bing will test the changes in international...

Facebook announces new dating feature and Match is getting clobbered

Facebook is launching a dating feature, CEO Mark Zuckerberg announced during the keynote address at Facebook's annual F8 developer conference Tuesday. "This is going to be for building real, long-term relationships — not just hook-ups," Zuckerberg said. The opt-in...

2018 LSA Conference

Our annual “flagship” event will be held in Chicago, April 30 - May 2 at the Loews Chicago Hotel. The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can...

Small Companies Turning to Digital Marketing

Digital marketing is no longer just for big businesses. Small businesses like grocery stores, bakeries and CPAs are discovering the value of digital marketing, and they are seeking help from specialists in the field, especially startups. Small companies may have many...

Netflix hits 125 million subscribers

Netflix expects to have 700 programs available for customers in 2018. But there's at least one area it's not planning to expand into: news programs. "We're not looking to expand into news beyond the work that we're doing in shortform and longform feature documentary,"...