Blog
What Do You Know About Google Tag Manager (GTM)?
In the ever-evolving realm of digital marketing, keeping track of various tags and codes can be quite the juggling act. This is where Google Tag Manager (GTM) steps in as a game-changer. As your trusted digital partner, we're here to introduce you to the world of GTM...
Unlocking Advertising Success: Choosing Between Facebook Ads with a Management Fee and CPM Bidding
In the dynamic world of digital advertising, Facebook stands as a powerful platform that can make or break your marketing efforts. As a seasoned digital agency, we recognize that businesses often face a pivotal choice when it comes to structuring their Facebook ad...
Hollywood strikes could cause advertisers to divert video spending
The Hollywood strike, now over 100 days long, has led the Association of Motion Picture and Television Producers (AMPTP) to resume negotiations with the Writers Guild of America (WGA) and Screen Actors Guild (SAG-AFTRA). This comes after tough earnings reports from...
What Do You Know About Retargeting Display Ads?
Retargeting display ads, also known as remarketing, is a digital marketing strategy that allows advertisers to target users who have previously visited their website or interacted with their online content. The main goal of retargeting is to re-engage these potential...
Digital Agency Network: Digital Marketing Strategies for Educational Institutes and Schools in 2023
In an excellent blog post by Digital Agency Network the author highlights the need for educational institutes and schools to leverage the power of online platforms to market their programs. Digital marketing has become a necessity for schools and educational...
Nielsen: Broadcast Down 6%, Streaming Grows 31.8%
While broadcast viewing got its usual boost in January from heavy NFL sports viewing, on a year-over-year basis it was down 6% from January 2022, according to Nielsen’s Gauge, which measures total day viewing by persons two years of age and up. Broadcast content rose...
Video Trends To Watch In 2023: Cord-Cutting, Ad Spread, And Production Slowdown
Article by Sara Lebow The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But...
Google Ads Account Managers Shouldn’t Contact Clients Directly
by Matt G. Southern There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies who don’t respond to emails from Google Ads account...
CTV: 30% Higher ROI, But Just 7% Of Media Budgets
by Karlene Lukovitz @KLmarketdaily Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI...
How to Make Your How-to Videos Look Professional
Photo by Christina @ wocintechchat.com on Unsplash Rounding the corner of ten months stuck at home, the general public is still keenly interested in picking up new skills. Sites like Udemy and Skillshare are seeing booming numbers of new tutorials and how-tos posted...