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Three Ways to Create & Maintain Great Client Relationships

There is more to sales than closing the deal and we’ve seen that in the work we do. We thought we’d take some time to share our perspective in hopes that it could help you in the work you’re doing within your industry. Amber Ricart, one of our Marketing...

Connected TV: What You Need to Know Before Making an Ad Buy

There’s been a shift in traditional TV ad buying, and we know you’re curious about it. However, what will digital TV buys do for your business? We wanted to offer our expert perspective on Connected TV (CTV) so you can make educated choices. If you haven’t noticed,...

A Candid Conversation: The Journey Into Digital

We had a chance to sit down with our Director of Advertising Operations, Lori Lutz. We wanted to know how she ended up in her role and what she believes makes a person successful in the digital world. Q: Thanks for taking a few minutes with us, Lori! Where did this...

Stay Smart: Changes to Google Ads

Google Ads are an important function of your company’s presence online- you know that. But there are several facets of the program that you need to understand, including changes that are being made to the platform. You may have noticed or heard about some specific...

No Coding Required: A Powerful Website Builder

It's been almost nine months since we launched a powerful new tool giving anyone the ability to create striking websites in minutes with no coding required. Smart 1 Sites uses a unique drag and drop interface, making it fast, simple and affordable to create a great...

Video in 2018: What You Should Know Before You Use It

If you're not using video as part of your digital marketing strategy, you should be. And Smart 1 is here to help you understand why. We'll even help you create it at a very reasonable cost. So what do you need to know that you might not about using video? A square...

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers...

Todd’s Take: Where Are The Ads?

Google had already done this, and really what it means is that text ads will only show up in the main body of the page. You'll see them at the top and bottom. The changes started in late March in the United States and Bing will test the changes in international...

Facebook announces new dating feature and Match is getting clobbered

Facebook is launching a dating feature, CEO Mark Zuckerberg announced during the keynote address at Facebook's annual F8 developer conference Tuesday. "This is going to be for building real, long-term relationships — not just hook-ups," Zuckerberg said. The opt-in...