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If you're not using video as part of your digital marketing strategy, you should be. And Smart 1 is here to help you understand why. We'll even help you create it at a very reasonable cost. So what do you need to know that you might not about using video? A square...

For decades, the way TV advertisements have been bought and sold has not changed. To this day, there are still orders being handwritten. There is no widespread use of an automated technology solution to fix this antiquated process. New research from Cox Media Group...

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers...

Google had already done this, and really what it means is that text ads will only show up in the main body of the page. You'll see them at the top and bottom. The changes started in late March in the United States and Bing will test the changes in international...

Facebook is launching a dating feature, CEO Mark Zuckerberg announced during the keynote address at Facebook's annual F8 developer conference Tuesday. "This is going to be for building real, long-term relationships — not just hook-ups," Zuckerberg said. The opt-in...

Our annual “flagship” event will be held in Chicago, April 30 - May 2 at the Loews Chicago Hotel. The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees can...

It’s been more than four months since Amazon narrowed down its list of HQ2 candidates to 20 finalists. And while Wells Fargo’s AI program has predicted that Boston is most likely to emerge the winner, other clues are pointing to sites a little further south. In the...

Digital marketing is no longer just for big businesses. Small businesses like grocery stores, bakeries and CPAs are discovering the value of digital marketing, and they are seeking help from specialists in the field, especially startups. Small companies may have many...

There are many ways to get from point A to point B, but which app truly gives you the best route?