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SMART 1 Marketing Now a Waze Certified Partner

COLUMBUS, OH (November 20, 2017) Waze, the real-time, crowdsourced navigation app, has become one of the hottest digital advertising platforms through its navigational ads. SMART 1 Marketing is now a Waze Certified Partner, giving them the ability to include Waze ads...

The New Snapchat in 60 Seconds

New Snapchat now separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right. It also includes algorithm...

Google Premier

All Digital Marketing Companies are not created equal Digital Marketing is a buzz word thrown around in promotional conversations and strategy meetings across industries. Most people understand they need it – but they’re not sure how to do it – or how to do it right....

Why Should You Buy Waze Ads?

Waze is the craze attracting a lot of attention from not only individual customers, but huge companies like Google as well. It is an app on your mobile device to make driving a little more pleasurable and a lot less hectic for anything from the common...

The biggest Tech Turkeys of 2017

It's Tech Turkey time. As we gather with friends and family around the dinner table for a Thanksgiving meal, we reflect on the embarrassing gaffes, flops and downright terrible behavior we like to call Tech Turkeys. And when it comes to 2017 and the tech...

The Future of Digital Marketing: Will Your Business Survive?

With the Internet becoming a necessary tool for profitable businesses, powerful shifts in how clients respond to marketing messages accentuates today’s influential digital marketing environment. Smart 1 Marketing recognizes the constant increase of challenges for...

MEET RADHIKA JONES, VANITY FAIR’S NEXT EDITOR-IN-CHIEF

On Monday afternoon, shortly after The New York Times broke the news of her appointment as the next editor-in-chief of Vanity Fair, Radhika Jones visited the editorial and sales staff of V.F. at its headquarters on the 41st floor of One World Trade Center....

3 Ways to Optimize Your Business Locations for Voice Search

Many businesses are asking the same question right now: Does the introduction of voice search technology change the way I should advertise online? To help your business succeed, we’ve compiled the most advantageous changes you can make to your online presence to...

One Reason Agencies Might Have an Advantage Over Consultancies

LISBON, Portugal—When it comes to the burgeoning battle in the marketing world between consultancies and agencies, some execs say the agencies have at least one key advantage—risk-taking. Speaking on Thursday at the Web Summit tech conference, Nick Law,...

Snap Will Overhaul Its App Just Nine Months After Its IPO

Snap Inc. still isn’t meeting much-lowered projections for growth. Now the company is taking drastic measures to shape its future. While ad prices fell as part of a transition in the company’s sales system, the larger problem, Snap said, is that people...