T O D D   S W I C K A R D 

CEO / Co-Founder

Todd Swickard is a high-performing executive with an impressive 24-year track record in the online industry. He currently serves as the CEO of Smart 1 Marketing, where his extensive expertise in both digital and traditional media has been invaluable to the company’s growth and success.

With a proven ability to plan, organize, and manage online campaigns, Todd’s strategic vision has played a crucial role in Smart 1 Marketing’s achievements. His leadership and communication skills have made him an accomplished speaker and negotiator, contributing to the company’s strong market presence and client relationships.

Todd’s technical expertise in Software Development, Database Development, Software Integration, and Dashboard Development has given Smart 1 Marketing a competitive edge in the ever-evolving digital landscape.

Beyond his professional achievements, Todd’s passion for the online industry is evident in his continuous pursuit of knowledge and staying abreast of the latest trends and technologies. As the CEO of Smart 1 Marketing, he leads with vision and foresight, ensuring the company remains at the forefront of the industry.

Under Todd’s visionary leadership, Smart 1 Marketing has thrived, and he continues to steer the company toward new heights of excellence in the dynamic world of online marketing. His strategic acumen and unwavering commitment to success make him a driving force behind Smart 1 Marketing’s continued growth and prominence in the market.

G E O R G E   R O B E R T S

VP of Innovation

George is a nerd. – A title a lifetime in the making, it’s a moniker he welcomes.

Promptly after earning his accounting degree from the University of Connecticut, George quickly found a different passion; programming. A self-taught web developer with over 25 years of experience, George remembers when being a success online involved having a “killer mascot” (sock puppets? really?).

George joined Smart 1 Marketing in November 2016 after running his own web agency in Connecticut since 2002. George is tasked with helping to keep Smart 1 innovating in the space. Whether it is applying AI to communicate with partners/clients, or streamlining internal processes using various technologies, George's focus is on moving the company forward technically, and translating tech into solutions for partners & clients.

George lives in Connecticut with his wife Kelly and their 3 children. He is kept busy cooking, tending to his organic garden, and raising/browbeating the next generation of coders.

N I C O L E   S T E L Z E R

VP of Client Success

Nicole is a fitness enthusiast and beach lover. You can find her on the beach as often as possible. She has a passion for sports, especially soccer. She channels her love for the game into coaching her kids' soccer teams, sharing her knowledge and nurturing the next generation of athletes. Her dedication extends even further as she holds a crucial role on the board of her Local Youth Soccer League, where she contributes to the growth and development of the sport in her community.

Nicole's academic journey led her to The Ohio State University, where she earned a bachelor's degree in Business and Marketing. Armed with this education, she embarked on a remarkable career spanning over 18 years in the field of digital advertising and marketing. Her wealth of experience has made her a standout in the industry, and she currently serves as the Vice President of Client Success.

In her role, Nicole takes on the responsibility of managing and developing relationships and workflow with partners, ensuring the highest level of service and satisfaction. Leading the Client Success department, she oversees a team of dedicated professionals who share her commitment to excellence. Nicole thrives in collaborating with partners to craft strategic marketing plans that are tailored to each client's unique needs, all in pursuit of achieving outstanding results.

Nicole's professional journey is a testament to her dedication, expertise, and passion for making a meaningful impact in the world of marketing and advertising.

L O U A N N   J O H N S O N

VP of Product Strategy

Louann is a highly accomplished professional with an impressive track record spanning over two decades in the realms of IT and Digital. As the current Vice President of Product Strategy, she exudes an unwavering commitment to delivering outstanding value to her organization, exemplifying the principles of hard work and dedication while harmoniously balancing professional excellence with personal pursuits.

In her current capacity as Vice President of Product Strategy, Louann's primary focus is on optimizing workflows and processes, ensuring the prompt and cost-effective delivery of products. She is recognized for her exceptional ability to collaborate with business partners, enhancing both top-line revenue and bottom-line profitability. Her technical proficiency spans across Software Development, Database Development, Software Management, and Project Management, contributing significantly to her distinguished career.

A steadfast leader at heart, Louann is devoted to nurturing and leading motivated, high-performing teams that are instrumental in driving organizational success. Her commitment to consistently delivering exceptional returns on investment to clients is a hallmark of her leadership.

Beyond her professional life, Louann's zest for life shines through her love for family, travel, and outdoor activities. While Phoenix holds a special place in her heart, her adventurous spirit leads her to enjoy a range of activities, from golf, pickleball, and hiking, to finding solace on the serene shores of a beach. She possesses an appreciation for life's finer pleasures, relishing the subtleties of wine and bourbon, embodying a well-rounded individual who values both professional excellence and personal enrichment.

E R I K   S C H M I D T 

VP of Strategic Partnerships

Erik’s marketing philosophy is simple – Every business needs powerful storytelling to grow.

He unequivocally believes that storytelling is the most powerful tool for businesses to communicate

their identity, engage with customers, and to drive growth in a meaningful way. For over two decades,

Erik has been devoted to working alongside businesses to uncover their own unique narratives and

leverage them to build successful marketing campaigns. Campaigns strategically designed to generate a positive response and, ultimately, drive increased revenue and continued brand growth for our partners.

With an extensive background in digital media, traditional media, event marketing, and cause

marketing, Erik likes to position himself to our partners as their own personal “marketing concierge” –

from the initial needs analysis, to strategy creation and campaign implementation, Erik strives to deliver our partners the best marketing experience possible, wherever they need to be to find success.

Erik’s life philosophy is also very simple – Work hard, play hard.

When his marketing hat is off, you will most certainly find him with his wife and daughters – biking,

kayaking, skiing, lacrosse’ing, traveling, eating, laughing….and always smiling.

J I M   H E R N

Creative Marketing Director

Jim Hern, a creative marketing enthusiast hailing from Central Ohio, embarked on his journey in the world of design during his college years. With a passion for aesthetics and a knack for visual storytelling, he began his career as a designer. Little did he know that this initial step would mark the beginning of a remarkable 35-year career in the ever-evolving creative marketing industry.

Throughout his career, Jim demonstrated an uncanny ability to adapt to the rapidly changing landscape of marketing. With the advent of the digital age, he made a pivotal decision to transition into the digital agency realm. Here, he embraced the power of technology, data-driven strategies, and the boundless opportunities presented by the internet to help clients reach their marketing goals.

Jim Hern's story serves as a testament to the enduring spirit of creativity and innovation in the world of marketing. His journey, from college design to a digital agency expert, showcases the potential for lifelong learning and adaptation in an industry that continues to redefine itself.

Jim remains a dedicated and influential figure in the dynamic realm of creative marketing.

K A D E N   F E R G U S O N

Director of Data Innovation

One of the youngest members of the Smart1Marketing team, Kaden brings a fresh perspective and innovative ideas to the table. His ability to think outside the box and come up with creative solutions has not only impressed his colleagues but also made him a go-to expert for addressing client needs. Whether it's crafting data-driven marketing campaigns or optimizing strategies, Kaden's expertise has consistently delivered outstanding results.

Outside the office, Kaden embraces the great outdoors. He's a passionate adventurer of nature. When he's not busy crunching numbers or developing marketing strategies, you can find him hitting the slopes, skiing down the mountains. He's an avid hiker, exploring trails and taking in the beauty of scenic landscapes. Fishing is another one of his great passions.

Kaden's journey is one of constant growth and a commitment to excellence. His unique combination of skills, from finance and analytics to spreadsheet wizardry, makes him a standout talent in the marketing world. He embodies the Smart1Marketing ethos of delivering innovative and data-driven solutions to clients

C O N N I E   O R R I L L

Director of Finance

Connie is married to her partner in life, her best friend of 30 years. They love to travel and enjoy cruising.

Connie is a Mother of three children. Grandmother of four Grandsons, a Granddaughter, and a Great Grandson. Connie enjoys spending time with her family whenever she can.

Connie has been working in the finance industry for over 33 years. Prior to joining Smart 1 Marketing in 2016, Connie was a General Manager for The Huntington National Bank. Her passion was working with both consumer and business clients and always being available to their needs, while providing simply the best service. Connie and her team received numerous awards for achieving monthly sales and revenue goals on a consistent basis.

In her current role as Director of Finance, Connie oversees accounts payable, accounts receivable, and collections. She leads the payroll and benefits initiatives for the company. Connie manages the day-to-day financial responsibilities of the company, and works closely both with internal and external clients on a daily basis.

Connie's professional career is testimony of her dedication of doing the right thing and making a difference in people's lives.