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People

Meet the Smart 1’s

Todd Swickard

Todd Swickard

CEO / Co-Founder

Todd likes trolling deal sites, being a holiday light architect, a fine bourbon, testing new gadgets, and a good vacation.

Being a high-performing Executive with 17 years of online experience, Todd took his knowledge in 2009 and founded Smart 1 Marketing with Sara Cordle. His in-depth knowledge of all media aspects include; specializing in Online and Social Media strategic operations at all levels. He demonstrates proficiency in budgeting and program management, sales, staffing, training and development, and strategic growth. Todd’s experience in the digital realm has spanned from small businesses to Fortune 500 Companies.

Todd was one of the first 100 Google Adwords certified professionals. He is a serial entrepreneur and accomplished public speaker. His passion is creating a holistic approach for marketing – combining common sense, budget, data, offline marketing, and online marketing into a powerful tool for his clients.

Sara Cordle

Sara Cordle

COO / Co-Founder

Sara enjoys warm weather vacations, experimenting with new food recipes, and gardening. Her biggest passion is cheering on her boys at their soccer games and gymnastics meets.

Driven by her entrepreneurial spirit, Sara founded Smart 1 Marketing with Todd Swickard in 2009. As COO she maintains proactive leadership over daily operations to ensure quality, ontime delivery of all services, as well as proficiently establishing operational processes and process improvement through strategic planning and resource allocation. Working diligently to ensure quality control of all company output, she oversees all business policies and accounting practices, directs and administers all financial plans, supports and advises the CEO in decision making and establishes and monitors performance reporting systems. She is a talented, results producing professional with over 10 years of operational and administration experience with a proven record of accomplishment in support of business goals and objectives.

Joe Gallo

Joe Gallo

Chief Commercial Officer

Joe enjoys juggling many things and being very busy. Outside work is no different. He enjoys his family first and foremost doing things like snowboarding, biking, golf, motorcycling, water skiing/tubing, camping, anything on a beach and fun vacations. Joe is currently the Chief Commercial Officer. In this role he is focused on exponential growth and partnering on innovative business driven solutions to customers.

Joe has been a Media industry leader for nearly 20 years. Most recently, he was President, Chief Operation Officer and board member of The Dispatch Printing Company. A leading privately held central Ohio media company with Broadcast TV and Radio properties. Gallo previously held senior media roles as the Executive Director of Technology for the New York Times Shared Services Center and VP and CTO of Cox Interactive Media. He started his career with EDS.

His undergraduate degree is in Information Systems from James Madison University in Virginia. He also holds an Executive MBA.

Joe currently serves as Board Chair on the Buckeye Ranch Holding Company Board. The Buckeye Ranch has made it their mission to help troubled central Ohio youths find hope again.

Dave Patterson

Dave Patterson

VP of Business Development

Dave is a serial gravity lover and self-professed digital junkie. Outside of work, he enjoys sunshine, whiskey & boating at the lake with his friends and family…not necessarily in that order!

Dave has been a sales Leader for over 16 years, almost 10 of those in digital with annual sales of 2.6 million, he is dedicated to understanding a client’s digital needs and working with them as a partner to define clear and strategic plans for success. Dave became part of the Smart 1 Marketing Team in August 2015. As Vice President of New Business Development, he leads a group that works with all channel and direct sales clients aligning our products with their digital and traditional requirements.

Lori Lutz

Lori Lutz

VP of Operations

Lori needs sunshine and loves a minimalist lifestyle on beach vacations … two Nalgene’s in hand, one with water the other with an umbrella.

As VP of Operations she is responsible for managing and developing relationships and workflow with partners, as well as overseeing ad serving platforms and operational management tools for the entire company. She also is an active digital guru with experience managing, analyzing and optimizing digital ad campaigns for an array of clients from start-ups and small businesses, to midsized and large established companies throughout the United States. Her background includes advertising operations work spanning over eleven years from one of Columbus’ largest media companies.

George Roberts

George Roberts

VP of Data Engineering

George is a nerd. – A title a lifetime in the making, it’s a moniker he welcomes.
Promptly after earning his accounting degree from the University of Connecticut, George quickly found a different passion; programming. A self-taught web developer with nearly 20 years of experience, George remembers when being a success online involved having a “killer mascot” (sock puppets? really?).
George joined Smart 1 Marketing in November 2016 after running his own web agency in Connecticut since 2002. George is tasked with “connecting the dots” for the Smart 1’s and our clients, distilling down the mountains of data at our fingertips into functional, usable tools.

George lives in Connecticut with his wife Kelly and their 3 children. He is kept busy coaching little league, cooking, tending to his organic garden, and raising/browbeating the next generation of coders.

Celina Meyers

Celina Meyers

Creative Director

Celina is a fitness enthusiast and nature lover, with a passion for typography and design.

Joining Smart 1 Marketing in May 2013, Celina leads the creative direction as graphic designer. Specializing in digital design, she works hard to deliver exceptional web design and rich media solutions by applying in-depth measures to ensure brand loyalty and excel the campaign forward. Celina also has experience in print design, branding and logo design, hand-lettering, and typography.

Louann Johnson

Louann Johnson

Director of Digital Products

Louann enjoys bringing value to the company everyday, working hard and playing hard! Outside of work she enjoys family first, followed by traveling – Phoenix is her favorite spot – golf, pickleball, wine and bourbon, paddle boarding, hiking and the beach. In other words, always staying busy!

Louann is currently the Director of Digital Products, focusing on streamlining workflow and processes and delivering projects, on-time and on budget. She enjoys partnering with business colleagues to maximize the top and bottom lines and building strong motivated teams.

Louann has worked 20+ years in IT. She has served in many roles at the Dispatch Printing Company and WBNS TV, including Director of Applications, Director of Infrastructure, Director of Digital Products and Projects, and Digital Operations Manager of Pixelent Digital, WBNS’s full-service digital agency. Louann managed the day to day operations ensuring that the team was delivering the best return of investments to clients.

Louann currently loves volunteering at The First Tee of Central Ohio supporting their mission to impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf.

Johnny Ayres

Johnny Ayres

Special Projects Coordinator

Meet Johnny: he’s our resident soldier! John joined the Ohio Army National Guard when he was only 17. He went to basic training at Fort Jackson in South Carolina and studied Satellite Communications Systems at Fort Gordon in Georgia. A graduate of Gahanna Lincoln High School, John plans to become a Buckeye in the future. He also plans to add to his tattoo collection.

John’s favorite part of his job is watching a project come to life online. He loves taking an idea and morphing it into a successful functioning website for his clients.

His hobbies include hunting, playing paintball, and boxing. John’s favorite food is sushi.

Claire Butler

Claire Butler

Senior Client Success Manager

With a background in advertising technology sales and digital sales management, Claire’s role is to help our partners continue to be successful from every aspect of the selling process. Claire has worked with Smart1 as both a vendor and partner so she is equipped to handle all of your sales and strategy needs.

Michael Hawkins

Michael Hawkins

Digital Marketing Strategist

Michael is a cooking and gardening enthusiast, with interests in history and literary fiction.

Michael has nine years’ experience in digital advertising, primarily ad trafficking and client support, utilizing a number of different platforms. Previously, he spent over 10 years as a university administrator and academic on several campuses across the country.

Ashley Hess

Ashley Hess

Marketing Strategy Specialist

Ashley bleeds blue.

She graduated from the University of Kentucky and has been in the crazy media world since.  She has a true entrepreneurial spirit and an extensive background in print and digital marketing. Ashley is also a huge sports enthusiast, so it wasn’t hard to turn her into an OSU fan.

In addition to being a mom and keeping up with three kids, Ashley loves to remodel and decorate homes. She prefers beer over vino and is really, really good at shopping!

Stacy Hitts

Stacy Hitts

Digital Marketing Strategist - National Accounts

Stacy firmly believes that there aren’t many things better than a day at the park! Especially when she is kicking around a soccer ball with her husband and little boy. She also enjoys singing silly songs and saying bedtime prayers.

With over 10 years in digital media experience, Stacy joined Smart 1 Marketing in September 2015 as a Digital Advertising Strategist. Combining her creative skills and attention to detail, she takes the initiative in creating ideas and opportunities for client advertising campaigns and sponsorships.

Chris Hobbs

Chris Hobbs

Video Production Coordinator

We trolled concert venues around the state – and we came back with Chris.

He makes work seem like a rock show!

Chris graduated from Ohio University where he majored in video production.

As part of the Smart 1 team, Chris is responsible for coordinating, managing and organizing the video content production. When Chris isn’t playing with the shiny new toys in the production room he enjoys long road trips to far out places with his two daughters and his wife – who is also a part of the Smart 1 team

Karissa Hobbs

Karissa Hobbs

Digital Marketing Strategist

Karissa enjoys a simple life spending time with her 2 young daughters and her husband. An ideal evening is spent pinning recipes with a glass of wine in hand. After the kids are in bed of course! She adores her rescue dog and 2 cats.

Karissa brings over 10 years of experience in Digital Marketing. She has worked with a variety of clients and managed an e-commerce site for an international brand. Karissa is a proud Ohio University Grad. OU, OH YEAH!

Sam Knight

Sam Knight

Digital Marketing Strategist - SEO

Sam is our SEO nerd with a background at a healthcare digital media agency. He moved from South Florida and joined Smart 1 in late 2018. Under his previous role, he was the SEO Manager for several prominent addiction-related websites – where he was responsible for catapulting one website’s traffic from several hundred organic visitors per month to over 30,000! His primary focus at Smart 1 is implementing advanced SEO strategies to increase search engine rankings for high-competition keywords.

Sam also loves the outdoors! His favorite hobbies are hiking, fishing, shooting, and golfing.

John Koenig

John Koenig

Online Services Director

John enjoys spending his free time deep sea diving for his cell phone on his annual trips to Key West, Florida. As a die-hard Ohio State Buckeye and NY Giants fan, football isn’t just a fan sport to John, it’s a way of life.

John’s IT career began back in 1997 as internet tech support with Teleperformance. John continued his career as the trusted IT Director for a growing startup prior to his joining the Smart 1 Marketing team. He has been an irreplaceable asset to Smart 1 Marketing since their humble beginning in 2009. John is the go-to for all things web related. Trust us – this man has seen things……………

Angela McAdams

Angela McAdams

Digital Marketing Strategist

Shout OH and Angela will answer with an IO.

Angela has made her way through all Smart 1 Marketing departments and found her passion most in the weeds of managing and optimizing campaigns.

As if Marketing Strategy isn’t a 24/7 business … she also has three little ones and a hubs that keep her blissfully busy!

Seth Nielsen

Seth Nielsen

Special Projects Coordinator

Hobbies: Working out, Frisbee Golf, Spending time with friends, Snowboarding

What I do: I help build and set up websites for clients and I focus on projects centered around data integration

Fun Fact: I can ride a unicycle

Victoria Nuss

Victoria Nuss

Associate Visual Designer

Victoria loves designing so much that she began doing professional work as a teenager. Her talent was already so exceptional that her boss didn’t realize he had hired a 15-year-old! Victoria honed her skills at a graphic arts program in high school, before attending Bowling Green. (Go Falcons!)

She loves the freedom of being able to use creativity as a tool to achieve remarkable results for her clients.

When she’s not creating, Victoria enjoys golfing and practicing AcroYoga. Learning American Sign Language and traveling to Ireland are on her bucket list in the future.

Connie Orrill

Connie Orrill

Finance Manager

Connie is currently married to her partner of life, (Todd) her best friend. They love to take cruises. Connie is a mother of three children, 2 girls and 1 boy. Terri, Traci and Travis. The only child left at home is her furry child named Gunner. Connie has four grandsons ranging in ages 22-4 of which she loves spending time with whenever she can.

Connie has been working in the financial industry for 28 years. Her passion is working with clients and always doing the right thing by going above and beyond their needs.

Erin Pedicini

Erin Pedicini

Digital Marketing Strategist

Erin also goes by the names Martha Stewart or Pinterest.

After graduating from Ohio Dominican with a graphic design degree, Erin developed a passion for marketing which turned out awesome for us!

With nearly five years of marketing experience in both digital and traditional print media, Erin joined the Smart 1 team as a Digital Marketing Strategist.

In her rare free time, without her two kids, Erin channels her HGTV self and works on creative DIYs.

Heather Pyles

Heather Pyles

Client Success Associate

Heather isn’t afraid to get her hands dirty in her garden or spend the night outside camping. But she is also our resident expert in glamour! She comes to us with a background in beauty esthetics and several years of customer service experience.

When she isn’t busy delivering awesome results as a Client Success Associate, this Hebron, Ohio native loves spending time with her dog. So much so , she says one of her goals in life is to be a cool Grandma with lots of furry friends.

Danny Reese II

Danny Reese II

Digital Marketing Strategist

Danny is an avid runner who prefers running on sidewalks than running over trails, then after that…a nap!

He graduated from the Ohio State University and has a diverse background in most endeavors that are creative. From helping develop content for small businesses to creating intricate sales strategies and relationships, Danny has performed it all. Before entering in the digital marketing world, his experience consisted of producing content for lower-market television, radio, and film while marketing various clients’ productions. It wasn’t Hollywood but they were amazing projects.

In addition to being a concrete runner, he is a lover of all music, classic vintage films, and sports that allow you to watch.

Amber Ricart

Amber Ricart

Marketing Strategy Specialist

Amber loves cycling and spending time with her famous dog Harvey.

Amber joined Smart 1 Marketing in September 2015 bringing with her 4 years of marketing sales experience. As Marketing Strategy Specialist, Amber’s clients are her top priority. By spending time understanding their needs, she is able to devise a well thought out marketing strategy to help them grow their business and achieve their goals.

Traci Thompson

Traci Thompson

Digital Marketing Support Specialist

Traci enjoys working on home improvements and being outside in the sun.

With over 10 years of client support. Traci join Smart 1 Marketing in August of 2015 ?lled with skills for sales, as well as marketing and advertising. She assists the team with tasks from advertising reporting, media buying, website development and CRM. Being very organized Traci keeps the team on track.

Phil Wainer

Phil Wainer

Website Development Specialist

Philip was born in a tiny shack without running water or electricity in a small town outside of Toledo, Ohio on a stormy night back in May of 1973. From those (over-exaggerated) humble beginnings, Phil would like everyone to know that he enjoys sarcasm, photography, hockey, Ohio State Football, and travelling with his son, Logan.

Philip’s role at Smart 1 Marketing began in 2012 as a website support intern. He became a full time asset in the spring of 2013. He has earned certifications in website development for WordPress and Shopify platforms. He is responsible for coding and modifying our client’s websites. He takes personal pride in creating attractive and functional websites that ensures a great user experience. (And that’s not sarcasm!)

Harshita Vemulapalli

Harshita Vemulapalli

UI/UX Designer

Looking for Harshita? You’ll find her behind a sketchpad, designing her latest masterpiece! Her passion for creation, and a desire to be challenged, makes her the perfect addition to Smart1’s award winning design team. When not sketching, Harshita enjoys reading and playing video games.

Harshita is a central Ohio native. She graduated from New Albany High School, but spread her wings after that. She studied in both India and Singapore before coming home to the Buckeye state. Harshita wants to earn her Doctorate and be known as Dr. Hershey.

Mr. Paul and Ms. Pauline

Mr. Paul and Ms. Pauline

The Heart and Soul of Smart 1

Mr. Paul and Ms. Pauline captured our hearts well before there was a Smart 1. They have been our rock and support system from the beginning. As we continue to grow as a company, they welcome each new team member as one of the family. Making regular appearances at The Barn, Mr. Paul always has a new joke to tell or ribbing to give someone. Ms. Pauline keeps the office tidy and smelling fresh. We all look forward to getting a big hug and her saying “have a good day, Love You!” – They have taught us everything we know about being in the “people” business by setting the example every day.

Harvey Ricart

Harvey Ricart

DIG-ital Specialist (Dog)

Harvey enjoys sitting in the car and riding with Amber. Checking everyone’s trash can at the office for food, and spending time on his Facebook page. (Yes – he has one and is a very active user!)

It’s Harvey – the half human dog.

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