Article by Sara Lebow The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But...
by Matt G. Southern There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies who don’t respond to emails from Google Ads account...
by Karlene Lukovitz @KLmarketdaily Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI...
Photo by Christina @ wocintechchat.com on Unsplash Rounding the corner of ten months stuck at home, the general public is still keenly interested in picking up new skills. Sites like Udemy and Skillshare are seeing booming numbers of new tutorials and how-tos posted...
There’s been a shift in traditional TV ad buying, and we know you’re curious about it. However, what will digital TV buys do for your business? We wanted to offer our expert perspective on Connected TV (CTV) so you can make educated choices. If you haven’t noticed,...
