by Karlene Lukovitz @KLmarketdaily Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI...
Photo by Christina @ wocintechchat.com on Unsplash Rounding the corner of ten months stuck at home, the general public is still keenly interested in picking up new skills. Sites like Udemy and Skillshare are seeing booming numbers of new tutorials and how-tos posted...
There’s been a shift in traditional TV ad buying, and we know you’re curious about it. However, what will digital TV buys do for your business? We wanted to offer our expert perspective on Connected TV (CTV) so you can make educated choices. If you haven’t noticed,...
We had a chance to sit down with our Director of Advertising Operations, Lori Lutz. We wanted to know how she ended up in her role and what she believes makes a person successful in the digital world. Q: Thanks for taking a few minutes with us, Lori! Where did this...
Google Ads are an important function of your company’s presence online- you know that. But there are several facets of the program that you need to understand, including changes that are being made to the platform. You may have noticed or heard about some specific...
