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What Do You Know About Google Tag Manager (GTM)?

In the ever-evolving realm of digital marketing, keeping track of various tags and codes can be quite the juggling act. This is where Google Tag Manager (GTM) steps in as a game-changer. As your trusted digital partner, we’re here to introduce you to the world...

Hollywood strikes could cause advertisers to divert video spending

The Hollywood strike, now over 100 days long, has led the Association of Motion Picture and Television Producers (AMPTP) to resume negotiations with the Writers Guild of America (WGA) and Screen Actors Guild (SAG-AFTRA). This comes after tough earnings reports from...

What Do You Know About Retargeting Display Ads?

Retargeting display ads, also known as remarketing, is a digital marketing strategy that allows advertisers to target users who have previously visited their website or interacted with their online content. The main goal of retargeting is to re-engage these potential...
Nielsen: Broadcast Down 6%, Streaming Grows 31.8%

Nielsen: Broadcast Down 6%, Streaming Grows 31.8%

While broadcast viewing got its usual boost in January from heavy NFL sports viewing, on a year-over-year basis it was down 6% from January 2022, according to Nielsen’s Gauge, which measures total day viewing by persons two years of age and up. Broadcast content rose...