(614) 536-0768
CTV: 30% Higher ROI, But Just 7% Of Media Budgets

CTV: 30% Higher ROI, But Just 7% Of Media Budgets

by Karlene Lukovitz  @KLmarketdaily Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI...
How to Make Your How-to Videos Look Professional

How to Make Your How-to Videos Look Professional

Photo by Christina @ wocintechchat.com on Unsplash Rounding the corner of ten months stuck at home, the general public is still keenly interested in picking up new skills. Sites like Udemy and Skillshare are seeing booming numbers of new tutorials and how-tos posted...
Three Ways to Create & Maintain Great Client Relationships

Three Ways to Create & Maintain Great Client Relationships

There is more to sales than closing the deal and we’ve seen that in the work we do. We thought we’d take some time to share our perspective in hopes that it could help you in the work you’re doing within your industry. Amber Ricart, one of our Marketing Strategy...
Connected TV: What You Need to Know Before Making an Ad Buy

Connected TV: What You Need to Know Before Making an Ad Buy

There’s been a shift in traditional TV ad buying, and we know you’re curious about it. However, what will digital TV buys do for your business? We wanted to offer our expert perspective on Connected TV (CTV) so you can make educated choices. If you haven’t noticed,...

A Candid Conversation: The Journey Into Digital

We had a chance to sit down with our Director of Advertising Operations, Lori Lutz. We wanted to know how she ended up in her role and what she believes makes a person successful in the digital world. Q: Thanks for taking a few minutes with us, Lori! Where did this...
Stay Smart: Changes to Google Ads

Stay Smart: Changes to Google Ads

Google Ads are an important function of your company’s presence online- you know that. But there are several facets of the program that you need to understand, including changes that are being made to the platform. You may have noticed or heard about some specific...