While broadcast viewing got its usual boost in January from heavy NFL sports viewing, on a year-over-year basis it was down 6% from January 2022, according to Nielsen’s Gauge, which measures total day viewing by persons two years of age and up. Broadcast content rose...
Article by Sara Lebow The way people watch TV is changing. So are the ways brands advertise on TV. Connected TV (CTV) has seen “monumental progress in just a handful of years,” said our analyst Ross Benes during our “Video Trends: What to Expect in 2023” webinar. But...
by Matt G. Southern There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies who don’t respond to emails from Google Ads account...
by Karlene Lukovitz @KLmarketdaily Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI...
Photo by Christina @ wocintechchat.com on Unsplash Rounding the corner of ten months stuck at home, the general public is still keenly interested in picking up new skills. Sites like Udemy and Skillshare are seeing booming numbers of new tutorials and how-tos posted...
There is more to sales than closing the deal and we’ve seen that in the work we do. We thought we’d take some time to share our perspective in hopes that it could help you in the work you’re doing within your industry. Amber Ricart, one of our Marketing Strategy...
