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Nielsen: Broadcast Down 6%, Streaming Grows 31.8%

Nielsen: Broadcast Down 6%, Streaming Grows 31.8%

While broadcast viewing got its usual boost in January from heavy NFL sports viewing, on a year-over-year basis it was down 6% from January 2022, according to Nielsen’s Gauge, which measures total day viewing by persons two years of age and up. Broadcast content rose...
Video Trends To Watch In 2023: Cord-Cutting, Ad Spread, And Production Slowdown

Google Ads Account Managers Shouldn’t Contact Clients Directly

by Matt G. Southern There are a growing number of reports across the web of Google Ads accounts managers threatening to contact clients directly, despite not being allowed to. According to the reports, agencies who don’t respond to emails from Google Ads account...
CTV: 30% Higher ROI, But Just 7% Of Media Budgets

CTV: 30% Higher ROI, But Just 7% Of Media Budgets

by Karlene Lukovitz  @KLmarketdaily Connected TV (CTV) continues to be “massively underutilized” in relation to its return on investment (ROI). That’s according to the Analytic Partners (AP) data analytics consulting/tech firm, which reports that CTV is yielding ROI...
How to Make Your How-to Videos Look Professional

How to Make Your How-to Videos Look Professional

Photo by Christina @ wocintechchat.com on Unsplash Rounding the corner of ten months stuck at home, the general public is still keenly interested in picking up new skills. Sites like Udemy and Skillshare are seeing booming numbers of new tutorials and how-tos posted...
Three Ways to Create & Maintain Great Client Relationships

Three Ways to Create & Maintain Great Client Relationships

There is more to sales than closing the deal and we’ve seen that in the work we do. We thought we’d take some time to share our perspective in hopes that it could help you in the work you’re doing within your industry. Amber Ricart, one of our Marketing Strategy...