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Video in 2018: What You Should Know Before You Use It

Video in 2018: What You Should Know Before You Use It

If you’re not using video as part of your digital marketing strategy, you should be. And Smart 1 is here to help you understand why. We’ll even help you create it at a very reasonable cost. So what do you need to know that you might not about using video?...
Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as a way of providing programmers...
Todd’s Take: Where Are The Ads?

Todd’s Take: Where Are The Ads?

Google had already done this, and really what it means is that text ads will only show up in the main body of the page. You’ll see them at the top and bottom. The changes started in late March in the United States and Bing will test the changes in international...
2018 LSA Conference

2018 LSA Conference

Our annual “flagship” event will be held in Chicago, April 30 – May 2 at the Loews Chicago Hotel. The LSA annual conference is the premier gathering for the local marketing ecosystem and focuses on the topics and issues most critical to the industry. Attendees...