Digital marketing has become a necessity for schools and educational institutions to not only attract prospective students, but to also engage with parents and promote their brands. With all of the educational options available to students (and parents of students) these days, these institutions have to embrace digital marketing to help themselves stand out from the sea of options available, all of whom are competing for dollars and attention.
According to a Simpson Scarborough study (The 2019 State of Higher Ed Marketing), on average, a higher education institution spends at least $429 per student.
The post continues on to highlight specific tactics such institutions can use to reach their prospects and constituents and is rich with examples.
To read more, check out the post here.
To learn how Smart 1 Marketing can help market your educational institution by employing such digital tactics, click here to contact us.