Mobile Data Usage for Video
% of Internet Users that Use Smartphones to Search the Web
% of Time Spent on Media via Mobile Web
For years, online marketers have recognized the potential of retargeted advertising to transform the mobile shopping experience. Now, new technologies are making this possibility a reality. Discover the latest innovations in mobile retargeting, and why you should incorporate them into your m-commerce strategy.
New Strategies For Retargeting In Mobile
Contact us to explore and utilize the following strategies for mobile retargeting:
Cloud-based Mobile Retargeting – Provides access to a huge pool of mobile app and site data, improving ad effectiveness
Positive In-App Retargeting – Uses initial app downloads to up-sell established users
Location Retargeting – Tracks location data to identify typical shopping patterns and deliver locally relevant ads
Mobile Fingerprinting – Collects anonymous data from app publishers, wireless networks, and site logins to tailor ads
Do you have a mobile marketing strategy?