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It’s 2018 and if your web page takes more than 10 seconds to load, then you are running slow, friends!

Nobody likes to wait for minutes for your page to load — they will simply go back to the page they were on before. According to a study, 53% of the users will abandon the site if it takes more than 3 seconds to load. So, it came as zero surprise when Google announced that site speed will be a ranking factor within the mobile search results from July 2018.

But, Google assured that only a small percentage of the sites will be affected by it since the majority of the sites load faster than 10 seconds. Also, there will be exceptions to websites which provide relevant and high-quality content to users. Those websites can still rank well in the search engine result pages because the intent of the search query is still a strong factor.

If you are not sure about your site’s speed, you can use the Google’s “Test My Site” tool. This tool uses a standard 3G connection to replicate what most people are using to surf the web using mobile devices. It not only tells you about your site speed but also gives suggestions on how you can improve it.

What About AMP?

Google’s announcement stated that it “applies the same standard to all pages, regardless of the technology used to build the page”, which means AMP gets no special advantage except that by its very nature it will pass all of these speed standards with flying colors. However, that doesn’t mean that you get an automatic pass if you’re using AMP- because you need to be sure that everything is set up properly.

If you need any help with mobile optimization, Smart1 Marketing can help. Drop us a note and let’s talk!