Shopify Ecommerce Features
Storefront
Mobile commerce ready
Your online Shopify store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet.
Work with an expert
You can work with one of our Shopify Experts to customize your store from the ground up
Edit HTML and CSS
You have full access to the HTML and CSS of your store, making it easy to customize every aspect of your website and checkout.
Brand and customize your online store
Every template comes with its own intuitive settings so you can quickly and easily customize every facet of your storefront.
Your own domain name
Use your own domain name or we can transfer one over.
Products
Inventory management
Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out.
Product variations
Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.
Product organization
Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.
Multiple images
Add multiple images for your products, so you can show off your product from all angles.
SEO product tags
Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.
Digital products
Customers can order and download your digital products right from your online store.
Import/Export
Import or export your products using CSV files, or one of Shopify’s importer/exporter apps.
Unlimited products
There’s no limit to the number or type of products you can sell in your online store.
Shopping cart
Secure shopping cart
All credit card and transaction information is protected by the same level of security used by banks: a 256-bit SSL certificate.
Accept credit cards with Shopify
You can accept Visa, MasterCard, Discover, and American Express the minute you launch your shop. You’ll get a low credit card rate and no hidden fees.
70 payment gateways
From bitcoin to PayPal to iDEAL, Shopify integrates with over 70 external payment gateways from around the world.
Offer free shipping
Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.
Multiple languages
Your online store checkout comes in 50+ languages, and you can always translate your store’s theme to suit your needs.
Automatic carrier shipping rates
Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.
Abandoned checkout recovery
Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase.
Flexible shipping rates
Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.
Automatic taxes
Based on your location, Shopify will automatically handle major country and state tax rates.
Web hosting Unlimited bandwidth
You’ll never be charged based on the number of visitors or traffic to your store.
Daily backups
All your business information, including products, customers, orders, and inventory, is backed up in our secure data centers every day.
Level-1 PCI compliant
Shopify is level-1 PCI compliant, so you don’t need to worry about the security of your customers’ credit card data.
SSL certificate
Your online store includes a 256-bit SSL certificate to keep your customers’ information and business data secure.
Instant upgrades
All Shopify updates are automatic, so you’ll receive the latest features immediately, without any hassle.
99.94% uptime and 24/7 monitoring
No need to worry about downtime with Shopify, we work around the clock to make sure your website is always online.
Store management
Customer profiles
Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.
Customer accounts
Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.
Customer groups
Categorize and export customer lists based on location, purchase history, and more.
Fulfillment centers
Connect to fulfillment solutions such as Amazon, Webgistix, and Shipwire, or set up a custom fulfillment solution.
Order fulfillment
Fulfill one or multiple orders with just one click, making your daily order management a breeze.
Refunds
Refund some or all of an order to the payment method used. Your inventory is updated automatically.
Manage on the go
Use Shopify Mobile on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.
Email templates
Customize your automated store emails with the design and language you want.
Analytics Dashboard
An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.
Product reports
Analyze and gain insight into your store’s growth. See which products are selling — and which ones aren’t.
Export reports
Reports can be exported for further analysis in your favourite spreadsheet tool, or can be sent to your bookkeeper or accountant.
Google Analytics
Google Analytics works with your online store, so you can track sales, visits, and referrals.
Traffic/Referral reports
See where your visitors come from, and how they found your online store.
Marketing & SEO
Search engine optimized
Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.
Generated sitemap.xml
Your sitemap.xml is automatically generated with your products, webpages, and blog posts.
Discount codes and coupons
Run sales and promotions by offering coupon codes that save customers money. You choose whether the discount is for dollars off, a percentage off, free shipping, etc.
Gift cards
Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.
Social media integration
All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.
Product reviews
Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.
Email marketing
Notify your customers of upcoming sales or new products with the MailChimp email marketing app. (additional charge)
Support Knowledge base
Find commonly asked questions, user guides, and tutorials in the Shopify Manual.
Shopify Experts
Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.
Discussion forums
Get involved in our community discussion forums and take part in conversations about marketing, accounting, and more.
Ecommerce University
Everything you need to know about selling online. You’ll find ebooks, video series, webinars, and much more.
