Programmatic Display

Programmatic ads follow your AUDIENCE, not just a simple site! It allows advertisers to leverage data to serve ads to the right kinds of consumers in real time. It’s all about reaching the right user in the right context

What is Programmatic?

Programmatic ads follow your AUDIENCE, not just a simple site! It allows advertisers to leverage data to serve ads to the right kinds of consumers in real time. It’s all about reaching the right user in the right context.


Leverages user analytics to determine what content is most relevant to a user at any given time


Dynamically changes as factors like location, device, weather, time, and demographics shift.


Learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences.

Trying to understand your market?

Whenever you do digital marketing, market research should be top of your list to identify the correct audience and amount of consumers you can reach.  The Smart 1 team are experts at understanding and utilizing the data in every market!

What can I do to stay with my customers?

Retargeting just make sense.  If you want to follow the experts like Amazon, you know that anytime you go to their sites, you are followed back with an ad.  The reason they do that is to make the most of their marketing dollar.  If you spend money on digital or traditional marketing and bring customers to your site it just makes sense to stay with them until they purchase.  Retargeting will do that and also converts around 30% of the consumers it follows!

Trying to target people based on the weather condition?

Ever thought your product or service would be great if introduced when you know people needed it most?  With weather targeting, we hold your creative until a weather event in your area happens then automatically start sending out your message to people that will need your service as a result of the weather conditions.  Plumbers, roofers, basement repair etc.. are all good examples of companies that use this technology.

Trying to create a specific audience for your ad campaign?

After market research is done, creating the audience based on that research is the part most agencies miss.  Our team understands how important creating the correct audience is for your particular industry and delivers them to you for faster conversion

How do I reach people on the go?

Mobile marketing just makes sense since more and more people are spending time on their mobile devices.  If you need to talk to people in a given area whether close or far from you, we can put a fence around the area and talk to all the mobile devices within it!

Interested in getting more leads?

Generating leads is important for all businesses.  While branding makes sense for some, leads makes sense for all.  The team at Smart 1 understands this and works with you to understand your KPI's and deliver the correct audience so that they turn into leads! 

Not sure which ads will get the most attention?

Wondering if you have the correct message to generate leads?  With A/B testing, you no longer have to!  Our team will work with you to create separate ads to deliver to the same audience to measure engagement.

How can I tell if someone has visited my store because of an ad campaign?

Ever wonder if your advertising campaign is bringing people to your store?  With attribution modeling, we can deliver metrics to show you how many in store visits our campaign is delivering

Not sure what to do with your current client list?

Most companies collect data on their customers but rarely use it to their full potential.  Smart 1 can use your first party data and deliver ads to them on multiple platforms so they can be repeat customers!

Need help building and launching a new campaign?

If you're ready to start adding additional revenue to your business, our support team is standing by to help get you going!

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