Programmatic ads follow your AUDIENCE, not just a simple site! It allows advertisers to leverage data to serve ads to the right kinds of consumers in real time. It’s all about reaching the right user in the right context.
Leverages user analytics to determine what content is most relevant to a user at any given time
Dynamically changes as factors like location, device, weather, time, and demographics shift.
Learns about customers as they roam online, enabling marketers to create specific messaging for different target audiences.
Whenever you do digital marketing, market research should be top of your list to identify the correct audience and amount of consumers you can reach. The Smart 1 team are experts at understanding and utilizing the data in every market!
Retargeting just make sense. If you want to follow the experts like Amazon, you know that anytime you go to their sites, you are followed back with an ad. The reason they do that is to make the most of their marketing dollar. If you spend money on digital or traditional marketing and bring customers to your site it just makes sense to stay with them until they purchase. Retargeting will do that and also converts around 30% of the consumers it follows!
Ever thought your product or service would be great if introduced when you know people needed it most? With weather targeting, we hold your creative until a weather event in your area happens then automatically start sending out your message to people that will need your service as a result of the weather conditions. Plumbers, roofers, basement repair etc.. are all good examples of companies that use this technology.
After market research is done, creating the audience based on that research is the part most agencies miss. Our team understands how important creating the correct audience is for your particular industry and delivers them to you for faster conversion
Mobile marketing just makes sense since more and more people are spending time on their mobile devices. If you need to talk to people in a given area whether close or far from you, we can put a fence around the area and talk to all the mobile devices within it!
Wondering if you have the correct message to generate leads? With A/B testing, you no longer have to! Our team will work with you to create separate ads to deliver to the same audience to measure engagement.
Ever wonder if your advertising campaign is bringing people to your store? With attribution modeling, we can deliver metrics to show you how many in store visits our campaign is delivering