Digital Strategy

It can be challenging to determine the most suitable digital methods to connect with your customers, given the numerous options available. Our objective is to collaborate with you in order to identify the most effective strategies for reaching your target audience and achieving significant outcomes.

Looking for digital consulting?

Consulting with you and your clients is at the core of what we do.  No two customers are alike so understanding needs delivers true R.O.I.

How can I use my database to create more leads?

Databases are great if used properly!  We can take your database and help you utilize it to bring in additional revenue streams along with updating everyone on what's new.

How do I reach my current customer base?

Your data and our ability to utilize it to speak with your customers in a variety of ways, helps us deliver results that you're looking for.  Let us work with you and your customers to help drive additional business.

What is the best way to track visits to my website?

Google Analytics can be very difficult to understand.  We work with you and your clients to gauge success of our campaigns by adding UTM codes to all of our creative to make tracking our campaign in analytics easier.

Is there a way to record calls that come in from my digital campaigns?

Adding call tracking to your campaigns can help you hear the type of customer our campaign is delivering.  You can listen in on each call to monitor the conversation and review R.O.I.

What is the best way to create a digital strategy?

Our digital strategy can involve one or many tactics to deliver success.  Understanding your needs then building a customized solution is a proven, winning combination.

Leverage Your Digital Data

Database consulting for digital marketing involves working with our team of experts to analyze and manage the vast amount of customer data collected through various digital marketing channels. Smart 1 can help your businesses identify key customer segments, develop targeted marketing campaigns, and optimize your messaging and offers to improve conversion rates. Our access and ability to implement advanced data analytics tools and techniques to gain deeper insights into customer behavior and preferences. By working with our team, your business can take a data-driven approach to digital marketing, leveraging insights and analytics to achieve better results and maximize return on investment.

Deliver Targeted Ads and Reduce Ad Waste

Smart 1's approach involves collecting and analyzing customer data from various digital channels, such as email marketing, social media, and website analytics, to gain insights into customer behavior and preferences. By segmenting customers based on their demographic, psychographic, and behavioral characteristics, businesses can tailor their messaging and offers to each segment's specific needs and interests. Database marketing can help your business improve customer engagement and loyalty, increase conversion rates, and maximize the return on investment of their digital marketing efforts. It also allows for ongoing optimization of campaigns based on real-time feedback and analysis, ensuring that businesses are consistently delivering the most effective marketing messages to their target audience.


Use Your Data to Target Your Customer.

Using 1st party data for digital marketing refers to leveraging the data that a business collects directly from its own customers through various digital channels. This data can include information such as customer behavior, preferences, demographics, and purchase history. By using 1st party data, businesses can create highly targeted and personalized digital marketing campaigns tailored to their customers' specific interests and needs. This approach can increase engagement, improved conversion rates, and stronger customer loyalty. Additionally, using 1st party data provides businesses with valuable insights into customer behavior, which can be used to optimize marketing campaigns and improve overall business strategies. Overall, leveraging 1st party data is an essential component of effective digital marketing, allowing businesses to create highly targeted campaigns that drive better results and improve overall customer satisfaction.

Google Analytics gives you the free tools you need to analyze data for your business in one place, so you can make smarter decisions.

Complete information

Using Google Analytics can provide businesses with valuable insights into website traffic and digital marketing efforts, allowing them to optimize their strategies and improve results.

Get insights only Google can give

Google Analytics provides a wealth of data on website traffic, including information about where visitors are coming from, which pages they are visiting, how long they are staying on the site, and more.

Connect your insights to results

Google Analytics provides real-time data on website traffic, allowing businesses to quickly identify issues and make adjustments to improve performance.

Google Analytics can be integrated with other Google tools, such as Google Ads, Google Search Console, and Google Tag Manager, providing businesses with a complete picture of their online presence and digital marketing efforts.


Google Analytics allows businesses to create customized reports based on specific metrics and data points. This feature allows companies to gain deep insights into the performance of their website and digital marketing campaigns and make data-driven decisions to improve results.


Need help building and launching a new campaign?

If you're ready to start adding additional revenue to your business, our support team is standing by to help get you going!

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