Video Advertising

YouTube has been around a long time however it is still one of the most effective marketing tools.  Below are examples of what is offered on YouTube.

• Skippable in-stream ads
• Non-skippable in-stream ads (including bumper ads)
• Video discovery ads (formerly known as in-display ads)
• Non-video ads (i.e., overlays and banners)

Premium video refers to video shown in premium content such as sites like New York Times, Forbes etc... where they have large format video players where your ad can be seen on a larger player.  These videos can usually be .60's or less.

We know that social media continues to deliver outstanding results and video only enhances what the consumers sees and feels.  Using this platform, Smart 1 Marketing understands the types of video that will grab peoples attention and get them to interact with you!

OTT refers to the delivery mechanism for video content, where content is delivered “over the top” instead of through a cable or satellite connection.

OTT content can be viewed on a mobile, desktop, or connected device.

Connected TV (CTV): CTV is actually a subset of OTT, and it refers to the device on which you’re accessing that video content. It combines the delivery mechanism with the viewing experience — on the biggest screen in the home. If you watch Hulu on your mobile device, then you’re streaming OTT content. If, however, you watch Hulu through a Roku Stick that’s plugged into your television, then you’re streaming OTT content over CTV. 

Our team at Smart 1 can help you understand this landscape and deliver ads to the places you need most!

Measurability is key!

Though still evolving, CTV advertising measurement capabilities already far exceed those of linear TV.

Advertisers no longer have to rely on just gross rating points (GRPs); the data and technology now exist for advertisers to execute sophisticated planning and in-flight reach, frequency, and media-efficiency optimizations. 

Let Smart 1 show your agency, through our white label services, how we can help you add this to your linear purchases!

Mobile video allows you to focus your videos to mobile devices in a given area. 

Whether through social media or other sites, video delivered to mobile devices while people are consuming content is a very targeted way to reach your audience. 

Whether at outdoor concerts, conventions or wherever large audiences gather, mobile video can get your message in front of them!